Link Bait

Link Bait means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about it, posting it on various social networking sites and linking to it from their sites. Few tips are listed below:

*Write an interesting article

*Test something new that has not been done before

*Be the first to write the latest news in your niche

*Make an interesting picture

*Make a tool that others can put on their sites but that links to you

*Give something valuable for free

Avoide it for good SERPs.

Please avoide the following things for better optimization.

*Don't use flash for web site design.
*Avoide frames on your site.
*Limite your keywords in contents.
*Don't get more than 20 links on a page.

Link building

Nowadays google is giving more importance to the one way natural links. Google also appreciate unique contents. So, we have to follow some ways of natural back links for good SERPs in google.

SEO Friendly Flash

Most SEOs would agree that Flash is not really SEO friendly (yet). This is because all the content (text) is inside the flash movie and the spiders can't read it or at least usually chooses not to index that content. Supposedly SEs can index some content embedded in Flash but I have not seen any sites banking on this theory successfully.

This script allows for a div section named "flashcontent". Anything placed inside this div will not be shown to the user but your Flash movie will show up as usual. The idea is to place plain text content and/or links inside this div as spider food.
An added bonus of using this script is it gets rid of the "white lines" shown around a Flash movie before the "control" is activated in IE by clicking on the Flash object.

In other SEO friendly Flash related news, another designer emailed me a link to fCMSPro which claims to be an SEO friendly Flash based content management system(CMS). I took a look at their product and while it has made some advances in terms of more SEO friendly flash, it also has some serious drawbacks (IMHO).

source: webpronews

Javascript: Friend or Foe?

If you frequent different SEO forums you may have received mixed signals on things like Flash or JavaScript. You may be wondering if it’s safe to use these and if so, what the impact will be. In this article, I attempt to address your concerns over JavaScript.

A brief history of JavaScript

In 1995 Netscape developers realized they needed an easy way to make Java applets more accessible to non-Java programmers and web designers. While it was plagued with problems and errors that were unable to be diagnosed in the early days, the popularity of this simplistic scripting language has hung on and has gotten more popular over time.

Because of its cross-browser compatibility, in that most modern browsers now support JavaScript, and the relative ease of use and implementation, JavaScript has become popular among designers looking for a more dynamic edge for their websites.

So, is JavaScript bad?

In an nutshell, no. If it is used properly, and some basic rules are followed then JavaScript is acceptable.

The biggest flaw with many sites which use JavaScript is that the developer embeds navigation inside of JavaScript menus which render the links invisible to search engine crawlers and therefore the crawler won’t follow those links.

But if you remove the navigation from the JavaScript it then becomes a very powerful scripting tool to help you achieve various effects that HTML can not.

sourec: textlinkbroker

What is a Google Sitemap?

A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google's mind - and it can tell you a lot about what Google thinks of your website!


Why Should You Use Google Sitemaps?...


Until Google Sitemaps was released in the summer of 2005, optimizing a site for Google was a guessing game at best. A website's page might be deleted from the index, and the Webmaster had no idea why. Alternatively, a site's content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well might be the "About Us" page, or the company's press releases.


As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website - either to understand what was wrong with it, or to tell Google when something had been updated.


That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.


So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:


1. Sitemaps provide you with a way to tell Google valuable information about your website.


2. You can use Sitemaps to learn what Google thinks about your website.


What You Can Tell Google About Your Site


Believe it or not, Google is concerned about making sure webmasters have a way of communicating information that is important about their sites. Although Googlebot does a pretty decent job of finding and cataloging web pages, it has very little ability to rate the relative importance of one page versus another. After all, many important pages on the Internet are not properly "optimized", and many of the people who couldn't care less about spending their time on linking campaigns create some of the best content.


Therefore, Google gives you the ability to tell them on a scale of 0.0 to 1.0 how important a given page is relative to all the others. Using this system, you might tell Google that your home page is a 1.0, each of your product sections is a 0.8, and each of your individual product pages is a 0.5. Pages like your company's address and contact information might only rate a 0.2.


You can also tell Google how often your pages are updated and the date that each page was last modified. For example your home page might be updated every day, while a particular product page might only be updated on an annual basis.


What Google Can Tell You About Your Site


Having the ability to tell Google all this information is important, but you don't even need to create a sitemap file in order to enjoy some of the perks of having a Google Sitemaps account.


That's because even without a Sitemap file, you can still learn about any errors that Googlebot has found on your website. As you probably know, your site doesn't have to be "broken" for a robot to have trouble crawling it's pages. Google Sitemaps will tell you about pages it was unable to crawl and links it was unable to follow. Therefore, you can see where these problems are and fix them before your pages get deleted from the index.

source: ifergan

The SEO Benefits Of Interlinking All Your Web Pages

Many webmasters spend a lot of time optimizing their home page only. They do this by optimizing onpage factors like H1 tags, title, keyword density, alt tags, etc, and offpage factors like the number and quality of inward links from other sites. That's fine and is something you should definitely do, but you should also take some time to optimize all of your inner web pages as well.


This is because if you can get a good pagerank for all of your inner pages, as well as your home page, it increases the chances of these pages being ranked highly in the search engines for their chosen keywords, and increases the number of visitors you could get.


So how do you achieve this? Well firstly I recommend that all of your main web pages are just one click away from your home page. You should have a well-structured navigation menu on your home page. Each link within the menu should be an anchor text link containing your main keyword(s). For example, let's say you had an inner page about hair loss. Now you may have done keyword research and found the term "hair loss" to be too competitive, so let's say you have decided to optimize your web page for the less competitive term "male hair loss". In this example, your link from the navigation menu should be "male hair loss" rather than "hair loss".


You can dramatically enhance this interlinking structure and boost the pagerank of your inner web pages further by including this navigation menu on all of your inner web pages. This means that all of your main inner web pages are always just one click away and will dramatically boost the number of inward links that each page has. This can be very powerful because with higher pagerank and more links comes higher search engine rankings, but surprisingly is something that many so-called SEO experts fail to recognise.


Another way of achieving this effect if you do not want to include a navigation menu on every page is by including a link tree on every one of your inner pages. These are those links that you often find at the bottom of pages, and are again a very good way of interlinking your web pages. As before, be sure to include your main keyword(s) within each link.


I personally include a left-hand navigation menu on all of my websites, as well as a link tree at the bottom of each web page. This ensures not only that each page of each site has the maximum number of internal inward links, which boosts my pagerank and search engine rankings, but also ensures that the visitors to the site are always just one click away from each main page of the site. This is important if they enter at one of your inner pages, because often they will then want to navigate to the home page.


To conclude, to rank highly in the search engines, you should focus on on-page optimization, and more so off-page optimization. Just as every inward link to your site from another website acts as a vote for your site, and boosts your pagerank and search engine rankings, a link from another page within your site also acts as a vote and will also have a positive effect on your ranking. A good interlinking structure within your site will ensure that every page is fully optimized and has the optimum number of links from your other pages allowing you to rank higher for all of your inner pages as well as your home page.

source: ifergan

Top 3 tips to get indexed on Google within 48 hours

If you have a new website then it takes some time until Google visits your web pages. Even if you submit your website to Google via their regular submission form, it usually takes weeks until Google visits your site.

There are some things you can do so that Google indexes your web page within 48 hours and not within weeks.

Tip 1: Get a link from an existing site

Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.

An easy way to get a link to your website is to join a forum that is related to your website. Participate in the discussions and sign your posts with your name and a link to your website.

Make sure that you do not spam the forums. Only participate in an online discussion if you really have something to say about the topic. If you post in a well known forum then Google will quickly pickup the link to your site.

Tip 2: Create an external blog

Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.

Write a few posts and add a link to your website in your blog posts. Google will quickly index your Blogger blog and find the link to your site.

Tip 3: Get as many links as you can

The more other websites link to your website, the sooner Google will find your site. Use IBP's link building tool ARELIS and IBP's directory submitter to get as many links as possible.

If you use all of these methods, it's very likely that Google will index your website within 48 hours.

source: Free SEO News

Writing Content that Search Engines Love

One of the most important steps to take to ensure that your site is successful is to have a site that is well-loved by search engines. This is actually fairly easy to do—but also fairly easy not to do. It is a known fact that well-placed keywords and keyword phrases on a piece of content will attract search engine spiders. It is also a well-known fact that keyword stuffing—using keywords way too much—will repel spiders and stop them from putting your site on a search engine.

So what is the delicate balance of having just the right amount of keywords and keyword phrases? How do you achieve it? How do you make sure you aren’t overusing keywords? We will go over all of the above to help make your site keyword optimized.

How do I write content that the search engines love?The easy answer is to make sure that your content has several keywords. But how is this accomplished in a natural way, so not as to hurt your traffic from actual human beings? Well, it all comes down to naturally writing keywords into your content. We’ll briefly go over this process.

#1: Sit down and decide what your content will be about
If your site is all about sports, figure out what kinds of sports content you’ll put on there. Maybe you’ll write about basketball or golf or football or any other sport. Or if you’re running a music site, you could write content about a particular style of music or band/artist. The point is, make sure that whatever content you write is relevant to your site.

#2: Make a list of keywords that are relevant to your content
So if you’re writing a music article, these keywords could be: Rock, Pop, Country, Rap, R&B, Hip Hop, Guitar.
But try to narrow your list down to 2 or 3 keywords. The first keyword should be a primary keyword(used at least 10 times in a 500 word document). The other one or two should be secondary keywords(used a few times each in a 500 word document).

#3: Begin writing the content.
As you write each sentence, try to think about where the primary and secondary keywords might fit in. Wherever it seems natural, use the keywords. However, you should never try to make them fit where they don’t fit. If it looks unnatural, don’t use them.

#4: Read over the content.
When you read over the content, try to read it like a visitor would. Do the keywords you’ve tried to incorporate in the text distract you from the meaning of the content? Do the keywords seem blatant? If they do, rewrite the content to make it flow more naturally.

#5: Count the number of keywords and plain words
If you have a 500 word piece of content, you’ll want to see around 5-15 primary keywords sprinkled throughout the content—a keyword density of at least 1%, but ideally 3%. Keyword density is the number of keywords divided by the total number of words. A keyword density of 1% in a 500 word piece of content would be 5 keywords, while a keyword density of 3% in a 500 word piece of content would be 15 keywords. Strive for 3%.

#6: If you don’t have enough keyword density, or have too much, rewrite the content.
Rewrite your content as necessary to have enough keyword density.

Why is keyword “stuffing” bad for my site? It is bad for your site simply because search engine spiders have been programmed to skip over sites with excessive keywords. These would be sites with keyword densities of at least 10%. Sites like these are known as spam sites—sites created specifically to earn high rankings in a search engine due to high keyword usage. Before, spam sites would be heavily ranked in a search engine, but not anymore. Spiders are smarter than ever, able to detect spam sites from a mile away.

That’s why keyword stuffing is a bad thing for your site—it will actually keep spiders from visiting. Make sure you do not have a keyword density of much more than 5%. Even 5% is considered too high.

Keeping the above things in mind will help you to build a site that search engine spiders love.

Creating and maintaining a site with content that search engine spiders love is easy as long as you follow the guidelines in this article!

Source: seoseonews

Search Engine Optimisation

Positioning Your Site for Maximum Search Engine Visibility

Half the world's population now has access to the Web.

Nearly 90% of them find websites through Search Engines.

Search Engines drive more than half of online purchases.

There are over 21 billion web pages fighting tooth and claw for the best search position. There are billions of other pages not even listed in any search engine. Let's hope they like the obscurity.

It's now accepted that search engine marketing shouldn't be taken lightly. Effective search engine marketing for major brands is a complex affair and it needs to be handled by experienced professionals.

We've been at it for nearly a decade now and can confidently say we know what we're talking about.

source: Bigmouthmedia

What is CPC bidding for placement targeting?

Google has introduced a new feature for AdWords advertisers: CPC bidding for placement targeting. It allows you to make cost-per-click (CPC) bids when you create placement-targeted campaigns in your AdWords account. (Placement targeting was formerly called site targeting.)

Until now, placement-targeted campaigns were available only with cost-per-thousand-impressions (CPM) pricing. Now when you create a new placement-targeted campaign, you can choose to price the ads using either CPC or CPM. If you choose CPC bidding for your placement-targeted ad, your account will be charged each time a user clicks on your ad. You won't be charged for each impression. If you choose CPM bidding, the reverse is true: you'll be charged for each impression, but not for clicks.

Other features of placement targeting remain the same, however you bid. Your ads will appear only on the sites you target. Your ads will continue to compete with other placement-targeted and keyword-targeted ads in the Google Network. You can use either CPM or CPC pricing with text ads, image ads, and video ads in placement-targeted campaigns

source: CPC Bidding

Search Engine Marketing Guide

There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

The following is a simple guide to search engine marketing. Although it is meant for beginners, it can also be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further study.

Take it one step at a time and you'll soon understand the basics of search engine marketing...

Keywords & Search Terms
The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.
On this page you will learn about:


The importance of keywords and search terms.
Tools that will help you find your best keywords.
Search term lists useful for spotting general trends.


Search Engine Optimization
Step two addresses how to make basic web site design changes that will make your site more search engine friendly.
On this page you will learn about:


What is search engine optimization (SEO)?
Domain names.
The Title Tag.
Meta Description and Meta Keyword Tags.
Copywriting.
ALT Tags.
Site Map
Dealing with FLASH.
Dealing with dynamic pages.
File formats.
Framed sites & pages.
JavaScript.
What to avoid.
Getting professional SEO help.
Getting free help.

source: SEO-Optimization

Blog vs Forum

Forum posting with signatures and blog posting with text links are known as seo efforts to get back link.But text links in blog posting are more effective than forum posting. Now people consider that the postings are one of the non-quality back links source but still contain some value in seo field.

Top 6 reasons why your search engine rankings have dropped

Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop.

The better you understand the reason why your rankings dropped, the better you can prevent your website from future ranking drops. There are six major reasons for ranking drops:

1. Your website changes

Most webmasters update their web pages regularly. As long as the changes are only small, this won't have a big effect on your rankings. However, if you re-design your web pages or if you optimize a page for a new search term then search engines might re-calculate your search engine rankings.

Google even has a filter for changed web pages. If you change your web pages, Google will temporarily apply a filter to your sites. Details can be found here.

Required action: If you have web pages with high search engine rankings then you should change these pages with great care.

2. The links to your website change

If you have an old website with a grown inbound link structure then it's not likely that your site rankings will drop because of a link change.

If the links to your site are mainly paid links that suddenly disappear or get discounted by Google then the loss of these links can be enough to cause a significant ranking drop.

In addition, sudden changes in the linking structure of a website make your website suspicious.

Required action: If you heavily rely on paid links you might want to reconsider your linking strategy. Try to get inbound links that last.

Continually getting links is essential to keep high rankings. If you don't work on your links then your website will be replaced by better linked web pages in the search results.

3. The websites of your competitors change

Everybody wants to be on Google's first result page. For that reason, it's only natural that other websites will be listed better than yours if you don't react.

Many websites target the same keywords as you do. If these other websites have better content and better links than your site then it's only natural that these sites get better rankings.

Required action: You must offer better content than your competitors. Make sure that you offer many web pages that are relevant to your search terms and that you have better inbound links than your competitors.

4. Spam elements on your web pages

Search engines don't like spam. If search engines find out that you use cloaking, hidden text, doorway pages or any other spam technique on your web pages then it is extremely likely that your website will be penalized.

Required action: Remove all spam elements from your web pages. Just because your website hasn't been penalized yet doesn't mean that search engines won't find the spam elements in the near future.

5. Search engine algorithm changes

Search engines are continually improving their ranking algorithms. While most changes are rather subtle, some ranking algorithm changes can have a major impact on the rankings of your web pages.

Required action: Wait for some days to find out if the ranking drop is not just temporarily. Then optimize your web pages so that they reflect the latest search engine algorithms.

6. Technical problems

Your web server can be the reason for a ranking drop. If your website is down when the search engine spider tries to access your website then search engines cannot give your web pages high rankings because they don't know your pages.

Some websites display the correct web page in the web browser but the server returns an error code. In that case, search engines won't index the web pages.

Required action: Make sure that your website is hosted on a reliable server that has no downtime. Check the HTTP status code that your website returns.

Source: Search-engine-ranking

Protect Your Brand With SEO Research

In today's competitive environment, many advertisers resort to using competitor trademark names as keywords in paid-search advertising. These trademark names appear in the search engine results pages for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Therefore, it's possible for your competitors to drive substantial traffic to their web sites by virtue of your trademark name, using your reputation to attract visitors.

A fine example of this is the sticky situation with Google AdWords. In an Internetnews.com article titled "Google Adwords Under Further Trademark Scrutiny," Google was quoted thusly:


"As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. We encourage trademark owners to resolve their disputes directly with our advertisers, particularly because the advertisers may have similar advertisements on other sites."

Source: SEO-news

Search Engine Visibility (SEV)

Search engines have become the primary vehicle for finding information on the Internet. So, if you're serious about your business, it's time to get serious about search. Search Engine Visibility automates the search engine submission process, and provides insight into search engine optimization to help you achieve better rankings in the top search engines.

Search Engine Marketing Features You Get

In order to be noticed in search engines it’s important for you to have tools and services available to assist you in optimizing your Web site. Our services include expert analysis of your site for factors that together increase the chances that your site will be indexed by the search engines. We will provide a 60 minute personalized tutorial recommending search engine optimization techniques that will help you to increase your rankings based on the analysis of your site. The SEO tools available to you for use in optimizing your site will include:

.Link Popularity Tool
.Meta-tag Generator
.Search Results Ranking
.Keyword Suggestion Tool
.HTML Analysis
.Web site Uptime

We will also provide setup and configuration of reports run to analyze the number of visitors to your Web site. The in-depth Web site visitor and traffic analysis includes:

.Page Views
.Unique Visitors
.Referrers
.Visitor Detail
.Search Engine Referrals
.Search Engine Keywords

Lastly, your search engine visibility product will include automatic monthly submissions of your site to national and local search engines and directories.

Source: SEV

Flash vs SEO

Flash using sites are not SEO-friendly and increse the loading time of page.
Using flash with html will help you. But try to avoid so much flash work on your site for good SERPs.Some time search engines have problems to index the contents in flash.

SEO

In today's online world, your website doesnt mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high in the search engines seems to be as much as an art form, as it is a science. Find out what you can do to keep up with the quickly changing world of Search Engine Optimization, to keep traffic coming to your website.
Source:SEO-CHAT