Google is not giving more weight-age to meta description as a ranking factor. But now a days Google starts treating page's title like meta description and showing different title in search engine result pages. Even Google is not showing title of their own pages properly in search engine result pages.
I have noticed that Google is not displaying the exact title tag in search engine result page for multiple websites. Google is ignoring title tag and showing their own. It is dramatically decreasing CTR of links. We all are not sure why this is happening. But I think Google is testing their idea for title.
If you are using Google Ad word to run your PPC Campaign, you should know about keyword matching options. You can use this option to run an effective and successful PPC Campaign. With keyword matching options we can create cost effective ads for our PPC Campaign.
Google Ad word provides four keyword matching options determine which Google searches can trigger our ads to appear. These options can help you control who sees your ads.
Broad Match – Sport Shoe
It allows your ads for search terms that contain either or both words (Sport and Shoe) in any order.
Phrase Match – “Sport Shoe”
It allows your ads for search terms that contain “Sport Shoe” in same order.
Exact Match – [Sport Shoe]
It allows your ads for search term that exactly match with keyword Sport Shoe.
Negative Match: -Used
If your keyword is Sport Shoe and you add the “-“ to “used” (-used), your ad will not appear for any search terms that contain the word “used”.
On 29th September, 2011 Microsoft's Bing announced detailed airport maps as the newest addition to their popular venue maps for Bing Maps. The new Bing airport maps give you everything you need to navigate your way through your travels. Airport maps include information on parking garages, ticket counter location, terminals and gates, baggage claims, currency exchange and more! You’ll also see a sortable directory of airlines, cafes and restaurants.
Airport Maps - There are two ways to do this:
1. Just search for the airport (by name, city, or even code) on Bing Maps, and zoom in using map.
2. Search for your flight status on Bing (for example: CO 1665), and click on the map link besides the airport to see its map.
There are maps for 42 airports covering most of the medium and large hub airports in the United States.
Google Panda - Google introduce "Panda" to serve the quality result to fuel the usage. Technologies make it very easy to develop such a large website within a short-time. Many web sites being created everyday which cause the rapid increase in poorly developed websites. Now Google needs to check the web page having low quality content in order to deliver quality result to their users. That's why Google introduce Panda to removed spam results from their SERPs.
Panda is a ranking factor that has been added to the Google Ranking Algorithm. It is basically a "filter" that is design to identify the low quality page (articles, blog and simply copy and paste from other website) and effectively flags the site. Panda by Google will help in reducing spam.
In order for Google Analytics to calculate goal conversion metrics, you must create one or more goals. Before setting up a goal, please make sure you have the following requirements.
Requirements
* The name of the goal: Specify a name that you will recognize when viewing the goals within each set of your reports. Examples of names you might use include "email sign-up"or "article ABC download."
* The defined funnel: You may specify up to ten pages in a defined funnel. Although funnels are optional, defining one can help you map where visitors drop off during the path to completing a goal.
* The value of the goal: Google Analytics uses an assigned goal value to calculate ROI, Average Score, and other metrics. A good way to value a goal is to evaluate how often the visitors who reach the goal become customers. If, for example, your sales team can close 10% of people who request to be contacted, and your average transaction is $500, you might assign $50 (i.e. 10% of $500) to your "Contact Me" goal. In contrast, if only 1% of mailing list signups result in a sale, you might only assign $5 to your "email sign-up" goal.
The Code to Text Ratio calculates the percentage of actual text in a web page. Content ratio tool extracts the text from paragraphs and the anchor text from HTML code and calculates the Code to Text Ratio based on this information.
Why Code to Text Ratio Important for SEO?
Code to text ratio is used by search engines to check the relevancy of a web page. Higher Code to Text Ratio is good for ranking purpose.
An Example to calculate code to text ratio percentage of a web page is given below:
When your home page opens with both "http://www.site.com" and "http://site.com" is known as canonical error. Sometime Canonical URL (best URL version) is also referred as "Preferred Domain".
Canonicalization (Methods to set this problem)
1. Set your preferred domain (using webmaster tool)
2. Specify the canonical link for each version of the page
For Example:
link rel="canonical" href="http://www.canonical.com"
Add this extra information to the section of non-canonical URLs.
3. Indicate your canonical (preferred) URLs by including them in a Sitemap
4. Indicate how you would like Google to handle dynamic parameters. (by using Parameter Handling)
1. If you don't want too much competition from other SEOs, choose your keywords precisely. For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats Loan Equity, and Equity Loan as different keywords.
2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website. You can use hyphens (-) to separate multiple keywords. For example: seo-service, seo-guidelines, free-seo each cover two keyords.
3. Get your second or third keywords in your directory name and filename. For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword "free seo tips" , "seo hidden tricks" or "free seo tricks"
4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don't like pages with too many errors.
5. Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword. Remember it will be displayed in search results so choose wisely.
6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page. You can use (H1 H2 H3) tag for specifying anything important. To reduce size of heading use CSS.
7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it. Search engine like Yahoo still give it importance.
8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
9. Use text for navigation menu instead of using images or Java scripts.
10. Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places. Jusk like instead of seo, I have use search engine optimization at many places on this page.
11. If you are using images then use "alt" attribute to describe your image with proper keyword.
12. One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.
13. Keep size of your webpages less than 50KB so it is downloaded fast and visitors don't have to wait for long. For good SEO site page size ideal should be 15KB.
14. Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.
15. Don't use dynamic url because it don?t contain keywords so its not search engine friendly. If you are using any script which shows dynamic pages then make sure at least it should include one keyword.
16. Don't try to spam and never use methods like cloaking, keyword spamming or doorway pages. Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this. Instead of that try to add more quality content to your existing website.
17. Submit your website only once to Google, Yahoo, AltaVista and other search engines and open directory. Don't use any script or website for automatic submission.
18. If your website contents changes very often then provide visitor with Newsletter and RSS feed.
19. Write articles on website related to yours having higher page ranking and leave your websites link.
20. Get link from other sites related to yours, search engine consider it as vote in your favour.
A cookie is a piece of information that a web site(web server) puts on your hard disk while surfing a web site through browser so, that it can remember something about the user & user's log in details for future use.
Cache
Copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. When you return to a page you have recently visited, the browser can get it from cache rather than the original server location.
While Google won't crawl or index the content of pages blocked by robots.txt, we may still index the URLs if we find them on other pages on the web. As a result, the URL of the page and, potentially, other publicly available information such as anchor text in links to the site, or the title from the Open Directory Project (www.dmoz.org), can appear in Google search results.
In order to use a robots.txt file, you'll need to have access to the root of your domain (if you're not sure, check with your web hoster). If you don't have access to the root of a domain, you can restrict access using the robots meta tag.
Robots Meta Tag
To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a noindex meta tag. As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page from showing up in the web index.
When we see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to it. Other search engines, however, may interpret this directive differently. As a result, a link to the page can still appear in their search results.
Note that because we have to crawl your page in order to see the noindex meta tag, there's a small chance that Googlebot won't see and respect the noindex meta tag. If your page is still appearing in results, it's probably because we haven't crawled your site since you added the tag. (Also, if you've used your robots.txt file to block this page, we won't be able to see the tag either.)
If the content is currently in our index, we will remove it after the next time we crawl it. To expedite removal, use the URL removal request tool in Google Webmaster Tools.
An effective way of advertising or producing brand exposure through social networks. This technique spreads promotional message throughout the network rapidly by "word of mouth" or by Internet resources like e-mail, blogs or other services.
URL rewriting can be one of the best and quickest ways to improve the usability and search friendliness of your site. It can also be the source of near-unending misery and suffering. Definitely worth playing carefully with it - lots of testing is recommended. With great power comes great responsibility, and all that. There are several other guides on the web already, that may suit your needs better than this one.
Apache URL Rewriting Guide - The best guide around
Before reading on, you may find it helpful to have the mod_rewrite cheat sheet and/or the regular expressions cheat sheet handy. A basic grasp of the concept of regular expressions would also be very helpful.
What is "URL Rewriting"?
Most dynamic sites include variables in their URLs that tell the site what information to show the user. Typically, this gives URLs like the following, telling the relevant script on a site to load product number 7.
The problems with this kind of URL structure are that the URL is not at all memorable. It's difficult to read out over the phone (you'd be surprised how many people pass URLs this way). Search engines and users alike get no useful information about the content of a page from that URL. You can't tell from that URL that that page allows you to buy a Norwegian Blue Parrot (lovely plumage). It's a fairly standard URL - the sort you'd get by default from most CMSes. Compare that to this URL:
http://www.pets.com/products/7/
Clearly a much cleaner and shorter URL. It's much easier to remember, and vastly easier to read out. That said, it doesn't exactly tell anyone what it refers to. But we can do more:
http://www.pets.com/parrots/norwegian-blue/
Now we're getting somewhere. You can tell from the URL, even when it's taken out of context, what you're likely to find on that page. Search engines can split that URL into words (hyphens in URLs are treated as spaces by search engines, whereas underscores are not), and they can use that information to better determine the content of the page. It's an easy URL to remember and to pass to another person.
Unfortunately, the last URL cannot be easily understood by a server without some work on our part. When a request is made for that URL, the server needs to work out how to process that URL so that it knows what to send back to the user. URL rewriting is the technique used to "translate" a URL like the last one into something the server can understand.
Platforms and Tools
Depending on the software your server is running, you may already have access to URL rewriting modules. If not, most hosts will enable or install the relevant modules for you if you ask them very nicely.
Apache is the easiest system to get URL rewriting running on. It usually comes with its own built-in URL rewriting module, mod_rewrite, enabled, and working with mod_rewrite is as simple as uploading correctly formatted and named text files.
IIS, Microsoft's server software, doesn't include URL rewriting capability as standard, but there are add-ons out there that can provide this functionality. ISAPI_Rewrite is the one I recommend working with, as I've so far found it to be the closest to mod_rewrite's functionality. Instructions for installing and configuring ISAPI_Rewrite can be found at the end of this article.
The code that follows is based on URL rewriting using mod_rewrite.
Basic URL Rewriting
To begin with, let's consider a simple example. We have a website, and we have a single PHP script that serves a single page. Its URL is:
http://www.pets.com/pet_care_info_07_07_2008.php
We want to clean up the URL, and our ideal URL would be:
http://www.pets.com/pet-care/
In order for this to work, we need to tell the server to internally redirect all requests for the URL "pet-care" to "pet_care_info_07_07_2008.php". We want this to happen internally, because we don't want the URL in the browser's address bar to change.
To accomplish this, we need to first create a text document called ".htaccess" to contain our rules. It must be named exactly that (not ".htaccess.txt" or "rules.htaccess"). This would be placed in the root directory of the server (the same folder as "pet_care_info_07_07_2008.php" in our example). There may already be an .htaccess file there, in which case we should edit that rather than overwrite it.
The .htaccess file is a configuration file for the server. If there are errors in the file, the server will display an error message (usually with an error code of "500"). If you are transferring the file to the server using FTP, you must make sure it is transferred using the ASCII mode, rather than BINARY. We use this file to perform 2 simple tasks in this instance - first, to tell Apache to turn on the rewrite engine, and second, to tell apache what rewriting rule we want it to use. We need to add the following to the file:
RewriteEngine On # Turn on the rewriting engine RewriteRule ^pet-care/?$ pet_care_info_01_02_2003.php [NC,L] # Handle requests for "pet-care"
A couple of quick items to note - everything following a hash symbol in an .htaccess file is ignored as a comment, and I'd recommend you use comments liberally; and the "RewriteEngine" line should only be used once per .htaccess file (please note that I've not included this line from here onwards in code example).
The "RewriteRule" line is where the magic happens. The line can be broken down into 5 parts:
RewriteRule - Tells Apache that this like refers to a single RewriteRule.
^/pet-care/?$ - The "pattern". The server will check the URL of every request to the site to see if this pattern matches. If it does, then Apache will swap the URL of the request for the "substitution" section that follows.
pet_care_info_01_02_2003.php - The "substitution". If the pattern above matches the request, Apache uses this URL instead of the requested URL.
[NC,L] - "Flags", that tell Apache how to apply the rule. In this case, we're using two flags. "NC", tells Apache that this rule should be case-insensitive, and "L" tells Apache not to process any more rules if this one is used.
# Handle requests for "pet-care" - Comment explaining what the rule does (optional but recommended)
The rule above is a simple method for rewriting a single URL, and is the basis for almost all URL rewriting rules.
The concept of the PPC model was given by Bill Gross the founder of Idealab and Goto.com in 1998. Now Goto.com (Overture) is part of yahoo!. Google started search engine advertising in December 1999. But PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions. Yahoo! advertisements have been PPC-based since their introduction in 1998.
What is PPC Model?
Pay per click (PPC), is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Pay Per Click Account Setup
Steps for creating and maintaining a pay per click account is mentioned below:
@Business Analysis
*Challenges
*Goals
@Keyword Research
*Selection
*Biding
@Adwritng
*Head Line
*Body Copy
*Call to Action
@Landing Pages
*Content
*Call to Action
@Launch
@Monitor
*Ad Position
*CTR
*CPC
*Conversions
What is CPA?
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, Lead, Sales, Sign up etc.) linked to the advertisement.
Fraud Clicks
Google started CPA to protect their Ad-word customer from fraud clicks on Ads. Ad-word Conversion Tracking option is available in Ad-word account to track the conversion by applying Code on a Confirmation page (Thank you Page).
The search engine results can be quite different because of the different search algorithms each one uses. It’s important to know what these differences are so you can incorporate them into your optimization strategies.
Here are three important differences between Google and Yahoo’s search engine algorithms:
Age of Domain
Domain Age Google places a much higher emphasis on the age of a domain than Yahoo does. Yahoo does favor older sites as well, but the impact is far less pronounced than Google.
This is why optimizing for multiple search engines is so important. Google should be looked at as a long-term strategy. If your website is relatively new, you will find it is easier to rank higher on Yahoo. To get around Google Sandbox Effect, you can purchase a well aged domain to place your website on, or get a link from an existing one.
Link Quality
Link Quality ImpactGoogle’s algorithm for determining the quality and reputation of web links is far more advanced and accurate than Yahoo’s. Yahoo simply does not place as much effort in screening the quality of links, and as a result suffers from far more spam in the results than Google.
When optimizing for Google, you must understand that the number and quality of incoming links is a huge factor in determining your ranking success. With Yahoo, you can get away with worse quality links, however I don’t recommend this as it would impact your Google rankings.
Meta Tags
Meta TagsYahoo places much more emphasis on the content of meta tags such as meta descriptions and keywords than Google. Above all else the description should be optimized for a reader, not a search engine. Clearly describe the content of your meta tags without keyword stuffing or sounding spammy and you will find much better conversions and click-throughs to your site.
1) Syndicating Articles that Link to Your Sitemap 2) Translating Your Website Into Other Languages 3) ROR Site Map 4) Best Keywords Phrases (that convert) 5) GoogSpy 6) Internal Links Within Content 7) Using Your Log Files for SEO
All Suggested tips will increase your business online.
Google is the dominant player in the search market, with a 65 percent market share in June, according to comScore. Yahoo was second with 19.6 percent, while Microsoft was third with 8.4 percent.
On Wednesday (29, July 2009) Microsoft and Yahoo announced a 10-year search deal to take over Google. This deal will allow Microsoft to access Yahoo's search technology and in return Yahoo will receives a 88% of the search-generated ad revenues from its own sites for the first 5 years of the 10-year deal.
According to search deal Yahoo will use The Bing (New Search Engine by Microsoft) for Search related Services to grab the internet marketing and Yahoo will handle advertise sales by using Microsoft Technology.
Robot.txt is a file that gives instructions to all search engine spiders to index or follow certain page or pages of a website. This file is normally use to disallow the spiders of a search engines from indexing unfinished page of a website during it's development phase. Many webmasters also use this file to avoid spamming. The creation and uses of Robot.txt file are listed below:
Robot.txt Creation:
To all robots out
User-agent: *
Disallow: /
To prevent pages from all crawlers
User-agent: *
Disallow: /page name/
To prevent pages from specific crawler
User-agent: GoogleBot
Disallow: /page name/
To prevent images from specific crawler
User-agent: Googlebot-Image
Disallow: /
To allows all robots
User-agent: *
Disallow:
Finally, some crawlers now support an additional field called "Allow:", most notably, Google.
To disallow all crawlers from your site EXCEPT Google:
User-agent: *
Disallow: /
User-agent: Googlebot
Allow: /
"robots" meta tag
If you want a page indexed but do not want any of the links on the page to be followed, you can use the following instead: < meta name="robots" content="index,nofollow"/>
If you don't want a page indexed but want all links on the page to be followed, you can use the following instead: < meta name="robots" content="noindex,follow"/>
If you want a page indexed and all the links on the page to be followed, you can use the following instead: < meta name="robots" content="index,follow"/>
If you don't want a page indexed and followed, you can use the following instead: < meta name="robots" content="noindex,nofollow"/>
Invite robots to follow all pages < meta name="robots" content="all"/>
Stop robots to follow all pages < meta name="robots" content="none"/>
Dynamic web page physically doesn't exist on server as a static HTML page. Dynamic pages are generated when an user triggers an action through that particular page (generated on the fly). Search Engines aren't good at reading dynamic URL because Search engine usually considers dynamic website as group of never ending links. Now a days many webmasters are suggesting various type of solution for the same. But some important tips are listed below:
@ Create an HTML site map with all text links of your website. @ Try to get deep inbound links from relevant sites to yours. @ Convert your dynamic web pages into static web pages with the help of URL re-writing softwares. @ Just create a static web page linking to all your dynamic web pages and optimized it for search engines.
