What is Google Data Highlighter?
Data Highlighter is a webmaster tool launched by Google to highlight event-related data on your website. It helps to tag the data fields on your site with a mouse. Google display your data more attractively in SERP and in other products such as the Google Knowledge Graph.
Data Highlighter to Improve SEO
Many CMS based website cannot be changed structurally, so it’s hard to mark up the data on a website that makes the most of Google’s new way of working. If you can not edit your site source to mark up structured data, you can use the Data Highlighter tool in Google Webmaster Tools to tell GWT where your important data is on the site.
Extra information displayed in search results next to your web page listing is known as "Rich Snippets".
Source: About Google Data Highlighter
Data Highlighter is a webmaster tool launched by Google to highlight event-related data on your website. It helps to tag the data fields on your site with a mouse. Google display your data more attractively in SERP and in other products such as the Google Knowledge Graph.
Data Highlighter to Improve SEO
Many CMS based website cannot be changed structurally, so it’s hard to mark up the data on a website that makes the most of Google’s new way of working. If you can not edit your site source to mark up structured data, you can use the Data Highlighter tool in Google Webmaster Tools to tell GWT where your important data is on the site.
Extra information displayed in search results next to your web page listing is known as "Rich Snippets".
Source: About Google Data Highlighter
