Search Engine Marketing Guide

There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

The following is a simple guide to search engine marketing. Although it is meant for beginners, it can also be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further study.

Take it one step at a time and you'll soon understand the basics of search engine marketing...

Keywords & Search Terms
The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.
On this page you will learn about:


The importance of keywords and search terms.
Tools that will help you find your best keywords.
Search term lists useful for spotting general trends.


Search Engine Optimization
Step two addresses how to make basic web site design changes that will make your site more search engine friendly.
On this page you will learn about:


What is search engine optimization (SEO)?
Domain names.
The Title Tag.
Meta Description and Meta Keyword Tags.
Copywriting.
ALT Tags.
Site Map
Dealing with FLASH.
Dealing with dynamic pages.
File formats.
Framed sites & pages.
JavaScript.
What to avoid.
Getting professional SEO help.
Getting free help.

source: SEO-Optimization