Google VS Yahoo Search

The search engine results can be quite different because of the different search algorithms each one uses. It’s important to know what these differences are so you can incorporate them into your optimization strategies.

Here are three important differences between Google and Yahoo’s search engine algorithms:

Age of Domain

Domain Age Google places a much higher emphasis on the age of a domain than Yahoo does. Yahoo does favor older sites as well, but the impact is far less pronounced than Google.

This is why optimizing for multiple search engines is so important. Google should be looked at as a long-term strategy. If your website is relatively new, you will find it is easier to rank higher on Yahoo. To get around Google Sandbox Effect, you can purchase a well aged domain to place your website on, or get a link from an existing one.

Link Quality

Link Quality ImpactGoogle’s algorithm for determining the quality and reputation of web links is far more advanced and accurate than Yahoo’s. Yahoo simply does not place as much effort in screening the quality of links, and as a result suffers from far more spam in the results than Google.

When optimizing for Google, you must understand that the number and quality of incoming links is a huge factor in determining your ranking success. With Yahoo, you can get away with worse quality links, however I don’t recommend this as it would impact your Google rankings.

Meta Tags

Meta TagsYahoo places much more emphasis on the content of meta tags such as meta descriptions and keywords than Google. Above all else the description should be optimized for a reader, not a search engine. Clearly describe the content of your meta tags without keyword stuffing or sounding spammy and you will find much better conversions and click-throughs to your site.

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